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the unsettling kids show that’s breaking Netflix records

A streaming extension of the wildly popular animated YouTube channel has become a huge hit by pacifying kids so their parents can breathe

When you think of Netflix, you might think of immovable cultural artefacts like Friends, or beloved original productions like Stranger Things, or oddly ratified lockdown staples like Tiger King. And yet one of the biggest Netflix shows, possibly ever, is a show you might not even be aware of. Ladies and gentlemen, that show is Cocomelon.

According to Forbes, Cocomelon recently broke a record by remaining in Netflix’s top 10 most-watched shows for 62 days. That’s longer than Avatar: The Last Airbender. It’s longer than Ozark. It’s longer than Tiger King, The Umbrella Academy and Love is Blind. So what is this Cocomelon? A prestigious drama that offers an authentic look at an important social issue? A deliberately trashy reality show about a shopping mall concession kiosk? A true crime documentary about a monster known only as The Cocomelon Killer?

Well, no. It’s a kid’s show. And if anything that’s putting it loosely. In fact, Cocomelon is a just series of three hour-long nursery rhyme compilations. The first episode – Cocomelon Sing-Alongs: Playdate With JJ – begins with a song called First Day at School. Over a melody pitched nebulously between Twinkle Twinkle Little Star and This Old Man He Played One, a CGI toddler (think Pixar by way of a debilitating radiation leak) expresses nerves about starting school. His family prepares him…

Stuart Heritage

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