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The amazing Welsh Christmas shop that’s become a tourist destination

Seasons in Bridgend is like a tourist attraction and attracts thousands of visitors but this year is going to be different

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Wales’ massive Christmas shop that attracts thousands from around the UK has reopened this weekend.

It’s obviously going to be a different kind of festive season for the Powell family who run Seasons Garden Outlet in Bridgend. The store on the Brynmenyn Industrial Estate in Bridgend started life selling mostly garden and household furniture. But since it launched the festive side of the business 20 years ago, it’s become a huge part of the shop’s brand.

Justin Powell, who co-runs the business with brother Mark and his Seasons team have been working non-stop all week to get the Christmas shop ready — but sadly this year there’ll be no Santa’s Grotto.

But despite a local lockdown, social distancing measures, signage, sanitisers and staff in masks, Justin is hoping that a bit of Christmas spirit will lift customers’ spirits.

He said: “My gut feeling is that with a second lockdown people are going to be going out of their way to decorate indoors. We’ve got lots of baubles, garlands, plenty of choice to make that possible.

“People are going to think ‘Right, we’ll have a good bloody Christmas, we haven’t been able to go on holidays, it’s been a bad year’. Christmas at home will be their one joy of the year.

“Whether you decorate like mad usually or not, people will be looking forward to Christmas. Even on a personal level we have to have something to cheer us up.”

(Image: Richard Swingler) (Image: Richard Swingler) (Image: Richard Swingler)

Justin acknowledged that it’s been a difficult year and cancelling the Santa’s Grotto was tough, but they put safety first. But he added they were working hard to put together a replacement experience for the kids.

“We’ve had to take the sad…

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