TORONTO and LONDON, Oct. 21, 2020 (GLOBE NEWSWIRE) — Maru Group (‘Maru’), the global technology-enabled market research and customer insights company, is…
TORONTO and LONDON, Oct. 21, 2020 (GLOBE NEWSWIRE) — Maru Group (‘Maru’), the global technology-enabled market research and customer insights company, is pleased to announce the publishing of a must-read book for the market research sector, Eureka! The science and art of insights.
Authored by Andrew Grenville, Chief Research Officer of Maru/Matchbox, Eureka, explores the detailed steps that intelligence analysts, doctors, detectives, lawyers, psychologists, and other sense-makers have taken to combat their biases and blind spots. Their “eureka” moments of discovery provide a clear direction on how to elevate the quality and consistency of our insights today.
Grenville leads the reader down a path towards insight by gathering views and experiences from a diverse cast of professionals who have one thing in common: they all must wrangle vast amounts of information in order to distill them down into an insight.
“The worlds of science, medicine, the law and intelligence analysis provide great lessons for insights professionals, Grenville said. “Their efforts to efficiently generate insights while avoiding problems like confirmation and tunnel vision point the way for insights professionals to increase the value and impact of their observations and recommendations. Stepping outside our own field to learn from other sense-makers has been exciting and eye-opening.”
“This book fits perfectly with our mantra that people feel, believe and think,” says Maru Group CEO Ged Parton. “As an industry, we’ve become far too trapped in the cycle of jumping to conclusions and often missing the true story beneath the data. We know from our behavioural science work that people are largely driven by their System 1 thinking and, often, the same applies for how market researchers generate insights. But if we follow the processes and roadmap Andrew’s uncovered in Eureka!, we can make new connections and unlock new understandings that make research and insight vastly more valuable.”
Grenville is an industry expert with more…
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