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Japan’s Toyota sees profit slip, holding up despite pandemic

Its president, Akio Toyoda, told reporters Toyota employees worked extremely hard, including making masks and face shields and boosting efficiency at factories to achieve results despite the pandemic.

“Toyota has become gradually stronger,” he said, offering gratitude and praise for how resilient Toyota has proven itself to be.

“This shows how each individual worked so hard,” said Toyoda, the grandson of the automaker’s founder, vowing that each of its employees will keep thinking about contributing to a better world.

Toyota raised its global sales forecast to 9.4 million vehicles for the fiscal year through March 2021, better than its earlier forecast for 9.1 million vehicles. That’s still lagging behind the more than 10.5 million vehicles sold in the last fiscal year.

Toyota, based in Toyota city in Aichi, central Japan, said it expects to record a 1.4 trillion yen ($13.5 billion) profit for the fiscal year. It earlier projected 730 billion yen ($7 billion) in profit.

Toyota, which makes Lexus luxury models and the Prius hybrid, recorded 2 trillion yen ($19 billion) in profit the previous fiscal year.

Toyota’s operating income fell in most regions, including Japan and other Asian markets, but improved in North America. Operating Officer Kenta Kon expressed caution about the U.S. outlook, given the rising coronavirus cases. But he said Toyota’s latest models were popular, and dealers were adjusting incentives to get good results.

All the world’s automakers have been slammed by shrinking demand as COVID-19 squelches economic activity. Some nations, including Japan, have sunk into recession.

Although uncertainties persist about further outbreaks and when a vaccine might be available, there are signs of recovery in some parts of the world. Japan has managed to keep pandemic-related deaths at fewer than 2,000. It has reported about 105,000 cases nationwide.

Japanese rival Nissan Motor Co. reports earnings next week. Nissan has been fighting to restore its brand image, after its former chairman, Carlos Ghosn, jumped bail in late 2019 while awaiting trial on financial misconduct charges. ___

Yuri Kageyama is on Twitter https://twitter.com/yurikageyama

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