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IPL 2020: Disney+Hotstar nets 13 sponsors

The platform claims to have sold out most of its inventory in the days leading up to this year’s IPL which is being held in Dubai…

Star and Disney India’s live streaming platform Disney+Hotstar (previously called Hotstar) has roped in 13 sponsors for this year’s Dream11 Indian Premier League . Last year it had 10 sponsors and earned around Rs 250 crore from digital advertising and sponsorships according to industry estimates. This year, the revenue on digital is expected to cross Rs 300 crore. Nitin Bawankule , president, ad sales, Star & Disney India, “Dream11 IPL 2020 will be a major catalyst for viewers and fans, who are longing to see their favourite stars back on the field. We have created avenues for interactive advertising innovations which enable brands to engage with their audience more effectively. This has resulted in interest and investment from prestigious brands across categories as varied as auto to e-commerce to banking. All of this, coupled with enormous interest from viewers and fans, makes us confident that this year’s Dream11 IPL will be a resounding success.”The 13 sponsors for the 13th edition of Dream11 IPL 2020 include Dream11 as the co-presenting sponsor, Boost as the co-powered by sponsor and 11 associate sponsors including Acko, Maruti…

Urvi Malvania, ET BrandEquity

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