Audiomack a US music streaming and audio platform has partnered with telecom giant MTN Nigeria to offer its services to over 76 million subscribers at no data cost
The partnership will allow MTN subscribers to gain free access to Audiomack’s streaming service via their mobile devices on weekly and monthly subscriptions. It will provide subscribers tailored data bundles for streaming unlimited music and accessing content on Audiomack, giving them free access to Audiomack’s streaming service via mobile devices on weekly and monthly subscriptions.
The weekly plan offers 1.2GB plus free Audiomack at 270 naira ($0.70), while the monthly plan offers 2.5GB plus free Audiomack at 550 naira.
Speaking on the partnership, Dave Macli, CEO and Co-Founder of Audiomack Africa said, “At Audiomack, we recognise the importance of access to quality music, and this coupled with Nigeria’s vibrant music industry has influenced this partnership. This relationship not only allows us to create shared value for MTN subscribers by delivering the best musical experiences but also enables us to further connect with the Nigerian music fans.”
Charlotte Bwana, Head of Business Development and Media Partnerships for Audiomack Africa described the partnership as a reinforcement of Audiomack’s commitment towards democratising music streaming, a mission from which MTN subscribers will greatly benefit from.
“High data costs are one of the barriers to music streaming and we are glad to be partnering with Africa’s leading telecommunications company to provide Audiomack plus Data Bundle. We are truly excited to offer the best and hottest new musical tracks—a mix of real-time trending, top charts, and expertly-curated playlists to MTN subscribers.”
Srinivas Rao, Chief Digital Officer, MTN Nigeria added that “The collaboration is not just rhetoric for us; it is the guiding philosophy behind everything we do. We are good together. We recognize the growing need of our customers to have more options to access entertainment and have partnered with Audiomack to offer them an uninterrupted stream of the best, newest and most diverse music selections.”
With millions of monthly active users in Nigeria, Audiomack continues to demonstrate its commitment to moving music forward across the region by providing accessibility for all.
Audiomack was founded in 2012, and it boasts of 17 million monthly active users and becoming increasingly popular in emerging markets like Africa.