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Advertising junk food online could face ban as consultation to be launched

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Companies could be banned from advertising junk food online, with ministers set to announce a consultation, it has been reported.

The Food and Drink Federation (FDF) said it was aware a consultation into online advertising restrictions was due to be launched by ministers on Tuesday.

The move has been criticised by campaigners, and the FDF said it “beggars belief” the industry had only been given six weeks to respond.

The FDF’s head of UK diet and health policy Kate Halliwell said: “The length of the consultation potentially hampers the industry’s ability to respond effectively at a time when businesses are facing enormous pressure.

To borrow the Prime Minister’s language, this is not an ‘oven ready’ policy; it is not even half-baked Advertising campaigners’ statement

“It could not come at a worse time for food and drink manufacturers – the industry is preparing…

By Megan Baynes, PA

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