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Adobe is adding AI smarts to its marketing software

AI helps increase engagement on personalized content

After introducing its Intelligent Services suite of AI-as-a-Service tools earlier this year, Adobe is now bringing AI to digital marketing software in an effort to help organizations improve their marketing campaigns.

Brands understand that to maximize the performance of their content, they need to have a deep understanding of customer preference. However, there are limits to what brands can achieve with personalization as they often have too much data or too many assets to sift through.

Adobe’s new Content and Commerce AI which is now in beta, helps brand understand the context around their content and how well it is performing in market by delivering insights and guidance on content features such as colors or subjects. Organizations can even combine Adobe Experience Manager with Content and Commerce AI to automatically extract keywords and tags from documents and content fragments as well as label documents and images with custom AI models.

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According to Adobe, early pilots of its new solution have already allowed brands to increase engagement on personalized content by more than 15 percent.

Leveraging AI to reach customers

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Anthony Spadafora

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